ABOUT US

Outsourced verbatim coding for market research agencies. Fast, reliable, affordable.

You’re in the business of finding out what makes people tick. We get it, it’s important to us too. We’re here to make that process quicker, easier and more effective than ever before. From consumer encounters to the nitty-gritty of data management, we’ve got it covered. Whatever you need, we can be as hands-on (or off) as you like and with over a decade in the industry, we’ve already got the systems in place to help us help you.

our company values

FAST

We deliver results on tight deadlines.

RELIABLE

We make a plan and keep our promises.

AFFORDABLE

We offer a service that doesn't cost
the earth.

FRIENDLY

We value your clients and projects like
our own.

MEET OUR TEAM

Our team is small and perfectly formed: fun, fast, flexible and friendly.

SPENCER WATTS

Managing Director

Spencer Watts founded the company in 2011. He is an expert in all things coding with a wealth of experience in fields such as employee, government and consumer research.

ELINA ERIKOINEN

Director

Elina Erikoinen has over 15 years of market research operations experience and knows exactly what goes into a successfully executed project.

TALK TO US! WE’RE REALLY NICE.

WHAT WE OFFER

BLUE FIRE CODING
Our well established coding service provides an expert open-ended data solution for industry leaders home and abroad.

Fast, cost effective and easy, with us you can get your coding project started today. No expensive licenses or software, no commitment, no hidden costs.

All your verbatim data is read and coded by a real, and a very experienced, human. This means the nuances in the data will be picked up and coded correctly, and any interesting findings will be flagged with you for further inspections should you so want. We make great code frames!

We can also advice on how to best craft your questions to yield good quality, codable data, or we can just get on with it – up to you!

VERBATIM

We offer fast, flexible, cost-effective, open-ended data handling and processing services for the market research industry

GO GLOBAL

We know the world is a big place. Our services also cover multilingual projects and translations, so don't hesitate to ask for a quote on projects spanning the world